You’ll find the meta description tag in the head section of a page’s HTML source file. It provides a brief snippet of the URL’s content. Search engines like Google do not use the meta description to rank a page, but this doesn’t mean that it isn’t useful. Sometimes, Google displays the snippet provided by the website operator on the results page right below the title. Searchers use this bit of information to determine if the site is worth a visit. In addition, meta descriptions also appear on social media shares. Here, they, too, influence the popularity of a site. If the snippet is less interesting, it will show in terms of web traffic.